A Spot Of Linkbaiting Will Help Reel In Your Customers (Part 2)

Research

It’s also about identifying those who link, what kind of content do they link to. It’s the market that makes the content. Even though you think you have a great idea, the truth is that your readers will choose what you will get published and your ideas will come from carrying out research. Research is the key and if you don’t spend enough time researching your market, then you will probably fail.

Distribution

You then need to show the content to as many potential linkers as possible, the viral nature of social media can help out and a powerful online network is essential. For those who have no access, this is likened to hitting a brick wall. But it can be solved by taking the time to build a network, or buy the people who have built that network.
It’s vitally important that when considering adding linkbaiting to your marketing strategy it takes a particular skill to create something worthwhile. Linkbait which works usually has an element of simplicity that makes creation seem easy. In reality, to create something which appears so very simple can be quite a difficult process.

The process of creating linkbait should follow this three step process:

1. Find who links
2. Discover what they link to
3. Show the linkers the content

Successful linkbait must contain the following elements:

1. Attention grabbing
2.It’s important to entice the reader to consume the content
3. Instil a reason for the reader to share content

Linkbait is not a sales message whose intention is to get you to buy a particular product. The purpose of linkbait is to simply get you to link by using a range of emotional triggers. Many times it has been said that we do not buy rationally, but that we buy emotionally. Linking is no different, it must reach the linker and trigger the correct emotional triggers.

If you have discovered that your online marketing has way too few links, then linkbait as an element of your whole plan could well be the answer to your problems. It has to mesh with your other online marketing elements such as PPC, Search Engine Optimisation, link buying, blogging, article writing, social media, etc. Of course having a brilliant website in the first place will help and if you get your web design just right, it’s a good beginning.

It is imperative that it should never harm your overall branding strategy. Naturally the whole tone of your linkbait should never be detrimental in any way to how your brand is perceived. So with all this in mind, if you work for a bank and you think that “Great Gadgets Bankers Buy with their Bonus” is a good title, then think again. Probably not a good idea right now. Although I am sure it will get the banks links, linkbait should not be about links at any cost.

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