How Some SEO Services Can Damage Your Website

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Services offering search engine optimisation are growing in popularity all the time. It is hardly surprising that some people look for SEO services especially if they need to get their websites performing well in the search engines in order to make a living. Although there are some really good SEO services out there, there are also a number who could end up causing your website untold damage instead. The biggest worry is that an SEO service employing ‘black hat’ techniques could get you banned completely from a search engine.

What are ‘Black Hat’ SEO Techniques?

Black hat SEO refers to using techniques which are against the search engine terms of service. The reason they are frowned upon is that they give an unfair advantage and they don’t provide any value to the web user. Fooling the search engines by spam is one example of a black hat technique and is referred to as spamdexing. Link farms are another example of a black hat technique that uses inbound links from a site that has the sole purpose of providing such links. Black hat techniques are really not tolerated at all by the people who manage the search engines and they could end up just banning the website involved in these techniques.

Why are these techniques used by some SEO companies?

Many SEO companies resort to desperate measures to provide you with the results that they have promised you. These black hat techniques will usually help to achieve short term results which is what the website owner wants to see. Customers will pay up and will express their immense satisfaction. And most customers will not have any clue why they are banned down the road or why their website just vanishes from the search engine results. A lot of the time you won’t even get banned completely but you will find that your rankings will be so low that no visitors would be able to find you.

All website owners understand the advantages of getting SEO. There are many things a good SEO company can do for your site, including Article Marketing. There is no point in walking a lone furrow when it comes to SEO, so enlist the help of some experts. For all your web hosting

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